{"id":4357,"date":"2025-06-27T14:23:23","date_gmt":"2025-06-27T14:23:23","guid":{"rendered":"https:\/\/www.herobattlecup.com\/milano-hero-battle-cup-2025-sport-cultura-e-sostenibilita-nei-luoghi-simbolo-della-citta\/"},"modified":"2025-06-27T14:28:09","modified_gmt":"2025-06-27T14:28:09","slug":"milano-hero-battle-cup-2025-sport-cultura-e-sostenibilita-nei-luoghi-simbolo-della-citta","status":"publish","type":"post","link":"https:\/\/www.herobattlecup.com\/en\/milano-hero-battle-cup-2025-sport-cultura-e-sostenibilita-nei-luoghi-simbolo-della-citta\/","title":{"rendered":"Milan Hero Battle Cup 2025: sport, culture, and sustainability in the city&#8217;s iconic locations"},"content":{"rendered":"<p data-start=\"47\" data-end=\"585\"><em>CX, IED, and Rollerblade join forces with the Hero Battle Cup, World Skate \u2013 the International Federation of Roller Sports \u2013 and Skate Italia \u2013 the Italian Federation of Roller Sports \u2013 to create an immersive experience that celebrates urban sports, design, and youth culture.<\/em><\/p>\n<p data-start=\"47\" data-end=\"585\"><br data-start=\"325\" data-end=\"328\" \/>An event that puts inclusivity, creativity, and sustainability at its core, transforming Milan\u2019s Piazza Duca D\u2019Aosta into an open-air urban lab through <em data-start=\"480\" data-end=\"499\">Senstation Summer<\/em>, the initiative by Grandi Stazioni Retail.<br data-start=\"542\" data-end=\"545\" \/>An event that goes beyond competition.<\/p>\n<p data-start=\"587\" data-end=\"1252\">The Milan Hero Battle Cup 2025 is not just one of the world\u2019s most prestigious freestyle skating competitions, but also a moment that captures the energetic, creative, and dynamic spirit of the new generations.<br data-start=\"799\" data-end=\"802\" \/>Alongside the performances of international athletes, a vibrant schedule of side events organized by CX, IED \u2013 Istituto Europeo di Design \u2013 and Rollerblade will energize the city, building a true bridge between sport and culture.<br data-start=\"1031\" data-end=\"1034\" \/>On July 10th, the beloved mascots Tina and Milo of the Milan Cortina 2026 Olympic and Paralympic Games will also be present \u2013 a unique opportunity to take souvenir photos and receive official Olympic event giveaways.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"47\" data-end=\"387\"><strong data-start=\"47\" data-end=\"87\">IED: Where Design Meets Urban Sports<\/strong><br data-start=\"87\" data-end=\"90\" \/>The collaboration with IED Milan represents a virtuous model of interaction between design, creativity, and urban movement. The Istituto Europeo di Design will curate a series of activities that go beyond entertainment, transforming public space into fertile ground for cultural experimentation.<\/p>\n<p data-start=\"389\" data-end=\"564\">Workshops and talks will invite the public to reflect on the evolution of urban spaces, the culture of street sports, and the role of new generations in transforming cities.<\/p>\n<p data-start=\"566\" data-end=\"727\">Designing with inspiration from the world of skating will offer a unique opportunity to explore the connections and crossovers between sport, art, and society.<\/p>\n<p data-start=\"729\" data-end=\"807\">Find the full program and the link to register for individual activities here.<\/p>\n<p data-start=\"729\" data-end=\"807\">\n<p data-start=\"47\" data-end=\"241\"><strong data-start=\"47\" data-end=\"84\">Rollerblade: Skating for Everyone<\/strong><\/p>\n<p data-start=\"47\" data-end=\"241\"><br data-start=\"84\" data-end=\"87\" \/>At the same time, Rollerblade \u2014 the historic international inline skating brand \u2014 will bring its commitment to inclusive sports to the squares of Milan.<\/p>\n<p data-start=\"243\" data-end=\"556\">The public will be able to take part in free lessons, introductory courses, and technical training sessions open to all ages and skill levels. This is a concrete opportunity to experience skating as an accessible, participatory, and educational activity, in line with an open and engaging vision of urban sport.<\/p>\n<p data-start=\"558\" data-end=\"854\"><strong data-start=\"558\" data-end=\"612\">Sport and Culture for a Young and Sustainable City<\/strong><\/p>\n<p data-start=\"558\" data-end=\"854\"><br data-start=\"612\" data-end=\"615\" \/>All side events of the Milan Hero Battle Cup 2025 are designed to highlight the transformative power of sport and culture, delivering a powerful message: creativity, sustainability, and inclusion are key tools for building better cities.<\/p>\n<p data-start=\"856\" data-end=\"1039\">In a metropolis like Milan \u2014 long committed to social and cultural innovation \u2014 the language of urban sports becomes a means of intergenerational dialogue and environmental awareness.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"37\" data-end=\"206\"><strong data-start=\"37\" data-end=\"86\">CX: Accommodation Partner of the 2025 Edition<\/strong><br data-start=\"86\" data-end=\"89\" \/>Among the key players of the Milan Hero Battle Cup 2025 is CX, participating as the official Accommodation Partner.<\/p>\n<p data-start=\"208\" data-end=\"638\">As Federica Di Fabio, Head of Marketing and Communication at CampusX, states:<br data-start=\"285\" data-end=\"288\" \/>\u201cCX \u2013 Campus &amp; Hotel was created to welcome new generations into the vibrant heart of cities, creating spaces where hospitality meets the energy of change. Being the accommodation partner of the Hero Battle Cup means contributing in a tangible way to an urban ecosystem that values talent, celebrates diversity, and promotes sustainable lifestyles.<\/p>\n<p data-start=\"640\" data-end=\"1070\">We share a deep connection of values with this project, which, like CX, is built on an urban, young, and sustainable vision. This event reflects much of what we believe in: a dynamic and inclusive city, where sport, culture, and human connection become drivers of social transformation. It&#8217;s in initiatives like this that CX truly finds its role: not just offering spaces, but creating meaningful experiences that leave a mark.\u201d<\/p>\n<p data-start=\"1072\" data-end=\"1409\">CX, IED, and Rollerblade, in synergy with the Hero Battle Cup, World Skate \u2013 the International Federation of Roller Sports \u2013 and Skate Italia \u2013 the Italian Federation of Roller Sports \u2013 share a vision that puts young people at the center of positive change, where sport and culture come together to imagine new forms of urban expression.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"60\" data-end=\"123\"><strong data-start=\"60\" data-end=\"80\">HBC Press Office<\/strong><br data-start=\"80\" data-end=\"83\" \/>Sara Stimilli \u2013 <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"99\" data-end=\"121\">sara@xplacecompany.com<\/a><\/p>\n<p data-start=\"125\" data-end=\"233\"><strong data-start=\"125\" data-end=\"174\">Skate Italia &amp; World Skate Italy Press Office<\/strong><br data-start=\"174\" data-end=\"177\" \/>Pierpaolo Bellucci \u2013 <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"198\" data-end=\"231\">pierpaolo.bellucci@worldskate.org<\/a><\/p>\n<p data-start=\"235\" data-end=\"304\"><strong data-start=\"235\" data-end=\"267\">HBC Competition Area Contact<\/strong><br data-start=\"267\" data-end=\"270\" \/>Vittoria Munari \u2013 +39 349 602 4541<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CX, IED, and Rollerblade join forces with the Hero Battle<\/p>\n","protected":false},"author":1,"featured_media":3473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[119,120,121,122,123,124],"tags":[],"class_list":["post-4357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-battle-en","category-classic-en","category-jump-en","category-pairs-en","category-slide-en","category-speed-en"],"acf":[],"yoast_head":"<!-- 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