Call for City Host

Thanks to data collected during the 2024 Skating World Championships in Rome, it is estimated that the 2025 edition of the Milano – Hero Battle Cup will have a direct and indirect economic impact exceeding 7 million euros on the Lombardy region.

📊 Key figures forecasted:
• 1,200 athletes hosted for 20 nights
• Over €7 million in total economic impact
• Over €3 million in media and communication value
• More than 300,000 spectators attending the event in person
• 20 million impressions on social media
• 100,000 streaming viewers on World Skate TV
• 8 hours of live TV coverage on Sky Sport and Rai Sport
• Collaborations with major national media outlets

These figures confirm the extraordinary potential of the event, not only as a sports spectacle but also as a platform for economic development, media visibility, and regional attractiveness, making it a unique opportunity for investors and sponsors.

The Hero Battle Cup is not only a major international sports showcase but also represents a tangible and measurable opportunity for the host region. The event generates value across multiple areas, activating immediate economic, social, and cultural dynamics while leaving a lasting legacy.

🎯 Direct Benefits:
The event boosts sports tourism, significantly increasing tourist flows and extended stays. It engages and strengthens the local economy, particularly in hospitality, dining, transportation, and retail sectors. Additionally, it promotes educational and training projects involving schools, associations, and young talents, helping to spread sports culture.

🎯 Long-term Benefits:
The Hero Battle Cup helps position Milan as the capital of urban sports while simultaneously improving urban infrastructure and public spaces. The format, designed with environmental and social sustainability in mind, becomes a replicable model for future editions in other cities, creating a lasting positive impact.

After the explosive success of Milan, the Hero Battle Cup is ready to write a new chapter.
We are looking for the next city with the courage, energy, and vision to become the stage for Europe’s biggest urban sports event.

Why apply?

Hosting the HBC means putting the spotlight on an entire city:
🏙 Transforming an urban space into an arena of sport, music, and entertainment.
🚀 Boosting the local economy with thousands of athletes, tourists, and media involved.
🌍 Showcasing the territory with a sustainable, youthful, and international event.
📣 Sharing your city with the world through multimillion media coverage.

If you think your city has what it takes, now is the time to act.
Apply to host the next edition of the Hero Battle Cup and become part of something extraordinary.

📩 Contact us to receive the application dossier and start the journey.