Urban Village
Piazza Duca d’Aosta is getting ready to host a unique experience for the second year in a row with the HBC Village! Spectacular competitions featuring athletes from all over the world, engaging live music shows, exclusive meet-and-greets with champions, street food from around the globe, and the chance to try out roller sports will transform the square into an incredible arena of sports and fun. 20 days of pure adrenaline, music, and urban culture await you!
Activities and Collaborations:
- Istituto Europeo di Design (IED): 10,000 students engaged in workshops and talks on visual arts and urban culture, offering a creative and inspiring experience.
- CX Student Housing: A community of 3,000 young people bringing energy and passion, actively participating in the event.
- 100 m² Exhibition Space: A dedicated area for design, sports, music, and fashion—where innovation and creativity come together.
- Music with RDS: Our music partner will set the mood with the best hits and the perfect atmosphere throughout the event.
- Skating Rink and Skate Park: An immersive area for all ages, where visitors can dive into the world of wheels and test themselves with fun and engaging sports.
A perfect fusion of sports, culture, and creativity—ready to capture everyone’s imagination!
A “green” village:
MILAN – HERO BATTLE CUP 2025 is not just a major sporting event—it’s also a platform to promote sustainability and innovation. Here are the key measures taken to reduce its environmental impact:
✅ Exclusive use of public transportation for internal mobility, cutting down CO₂ emissions and promoting sustainable travel.
✅ Plastic-free initiative with water fountains and reusable bottles, minimizing waste and encouraging eco-conscious habits.
✅ Solar panels and battery systems powering the village with renewable, low-impact energy.
These actions not only help minimize the environmental footprint of the event but also raise awareness among the public and athletes about the importance of adopting green practices.
An event that celebrates the passion for urban sports—and a greener, more responsible future for all!
Not just sports:
In this context, the main themes driving the conversations and activities at HERO BATTLE CUP 2025 will be:
📌 Youth and New Generations:
A call to action to actively engage young people, empowering them to become key players in shaping urban change through sports, culture, and creativity. The event aims to inspire a new generation of city-makers.
📌 Urban Environment (Sport, Culture, Music):
Milan will transform into a vibrant stage where sport, art, and music converge—highlighting the need for inclusive, livable, and inspiring urban spaces. The city becomes a laboratory for contemporary urban culture.
📌 Sustainability and Innovation:
More than just entertainment, the event is a platform to raise awareness about sustainable living and responsible urban planning. Innovative solutions to reduce environmental impact will be showcased, underlining the role of sport in building a greener future.
Together, these themes will turn HERO BATTLE CUP 2025 into a hub of reflection, action, and inspiration, connecting people through shared values and a forward-looking urban vision.
The village
The events of urban village
Jun
26
Pre event SHOW
9:00 pm
- 11:30 pm
Jul
02
Opening Aperitizer
6:00 pm
- 10:00 pm
Jul
06
Closing Party
10:00 pm
- 11:30 pm
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