Media Kit & Become a Sponsor
For 20 consecutive days, the HBC universe comes alive with nonstop events that transform sport into an immersive and spectacular experience. We host over 1,200 athletes from around the world, welcome more than 3,000 people including spectators, staff, and stakeholders, and broadcast every moment live on major platforms and TV channels, reaching a vast and passionate audience.
The economic impact generated exceeds 10 million euros, confirming a format that creates real value for the local community, businesses, and all involved sponsor. HBC is more than just an event: it’s a living platform where brands and sport come together to build authentic stories, strategic visibility, and lasting connections.
Opportunities:
- Activations during the event: Customized programs and activities designed to directly engage the audience and enhance brand visibility.
- Social media visibility: Dedicated coverage through official channels, promotional content, engagement, and storytelling before, during, and after the event.
- Live broadcasting: Brand exposure opportunities during live streaming or TV broadcasts of the event.
- Exclusive sponsorships: Collaboration with other events in the HBC circuit for ongoing and strategic presence.
- Athletes as ambassadors: Direct involvement of participating athletes as influencers and brand ambassadors, with shared content and initiatives.
Are you curious about the HBC world?
Download the event presentation document branded HBC here and contact us to learn more. Next year, you could be one of us!
HBC is waiting for you to write the next great story together.
Contact us
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