Creativity in Motion: Workshops with IED Milan

As part of the Milano Hero Battle Cup 2025, sport meets design in a series of exclusive workshops in collaboration with IED – Istituto Europeo di Design in Milan.

A unique opportunity to explore the connection between urban culture, youth creativity, and innovation through hands-on labs open to students, enthusiasts, and curious minds alike.

Thanks to IED’s expertise and the vibrant atmosphere of the event, the workshops become dynamic spaces for experimentation, exchange, and inspiration—where the visual language of urban sports takes shape through graphic design, fashion, photography, and product design.

A program designed to highlight talent and spark new visions, perfectly in tune with Milan’s contemporary spirit.